Shon's Advert Analysis

Advertising

Advert 1:







1) They use animation along with music to create a unique impression on the audience. The humorous dancing and funny movements creates an unforgettable image in our minds. The close up of camera shot on the animated character drinking water slows down the pace of the advert to focus on the product shown. The animated character becomes extremely active after drinking water; this creates an exaggerated image in our minds that water makes you energetic. The advert finishes of with a slogan saying “Brains perform best when they’re hydrated.” to tell us that we should be drinking water.

2) They target their audience by using an animated puppet character which immediately tells us that it’s aimed at teenagers and children. The teenage entertaining song along with the dance movement once again tells us that this advert is aimed at a younger audience.




Advert 2:








1) The advert starts off with two siblings getting their photos taken but as soon as the photographer leaves the scene the music starts to play, the eyebrows start moving simultaneously according to the music. This completely changes the mood of the situation into a humorous and entertaining moment. This reveals the unique selling point of the advert (the eyebrows moving), the uniqueness of this advert stays as an unforgettable image in the audiences mind. They have also raised humor along with the catchy music; all of this persuades the audience to buy the product which is shown in the end. The purple colour dress the girl wears supports the colour of the product along with the slogan which appears at the beginning as well as in the end “a glass and a half full of joy” influences the audience of dairy milk provides joy.

2) They target their audience by using humor, uniqueness and children to star in their advert to show that they are aiming at the younger audience. They use a catchy, exciting tune as well as smart photo shoot clothing which are specifically aimed at children.

Advert 3:








1) This advert has a high use of animation which transforms and ordinary car into a robot which is also this adverts’ USP. The dance movements really catch the audience’s attention and bring out the uniqueness of this advert. They try to influence the audience that the car is not the ordinary type of car. The movements and animation also support the slogan “alive with technology”. The catchy tune playing in the background along with the dance movements paste an image in the viewers’ minds.

2) They target their audience by using humor, animation as well the unusualness of this advert which catches the audience’s attention.




Advert 4








1) This is a long 2 minute Nike advert which shows a footballers point of view of his life. This advert features a couple of the best football players, teams and managers which automatically attracts a huge audience. The USP of this advert would be the fact that it shows the audience what a successful footballer sees in his everyday life. The camera shot is always a point of view and handheld. The fast paced background music supports the fast paced advert. The advert gives off the feel of being in a footballer’s life which leaves an unforgettable memory in the viewers mind.

2) This advert uses famous people to attract a wider audience. They undoubtedly attract all football fans. They also show their logo on jerseys as well as the footballs during the advert to draw the audience into buying Nike products.


Advert 5




The advert begins with a normal car but it transforms into a robot which skates on ice. This advert looks simple but has a high usage of animation. Like its previous advert shown above its USP is the uniqueness of the car turning into a robot. Once again they produce an advert with stays on the viewers mind.

It targets its audience similar to its previous advert and they use a similar concept by using animation. The music along with the slogan in the end supports the advert throughout.