Tuesday 5 May 2009

Conforming to the brief

In my opinion I think that our adverts conformed quite well to the brief. The only thing that we didn't really do was base our adverts on a film. Our adverts were based very loosely on the godfather and clockwork orange. I think that the problem was that we only based them on those films as a genera rather than a specific film. Next time we will have to really concentrate on the film rather than the genera. 

Strengths and weaknesses

I think that the strengths of our adverts were that they were quite funny. Another thing about our adverts were that they had a really good concept. They sounded like very good ideas but didn't translate that well when we transfered them into adverts. They also were quite technically good. Some of the camera angles and shots were very interesting and good. But I think that some of the bad things about our adverts were that both of them didn't make allot of sense. Also when they were put together they didn't really work and they looked really cheese. Overall I think that the adverts were ok but could have been allot better. 

Monday 23 March 2009

barclay card advert

i like the way the camera angles are, as it captures all the surroundings. and i thin that it is really cool because the slide goes all the way to his house. its also good to use the office for the first shoot as it shows bis for barclay card.


Tuesday 24 February 2009

the T mobile advert

I chose the T mobile advert because the advert is energetic and when you are watching it i feel that it really brightins up your day. It is also really cool because they got so many people to participate in the ad and it is really interesting to watch. this advert is also uniqe because it is the only type filmed in liverpool street station. Also because it's advertising their sim cards and it shows people alling each other to tell them about the dancing in liverpooll street station their quote is "life is for sharing".the Cadbury advert is good because they have a realistic gorilla playing the drums and it actually looks like the gorilla is getting into it like a human being . its just the fact that the gorilla looks so realistic and it is interesting to watch because its a gorilla playing the drums so it attracts people to watch it.The grand theft coke advert is very cleverly made because they used the grand theft auto theme to make it look like a game and then after all the reckless driving he starts helping people and making everybody happy. Its also a good advert because it doesn’t only attract younger people it varies Between 18 and most probably 40. This advert is good the way they used the cartoons to play a part in the ad was don well. It also attracts all different types of people and its enjoyable to watch with family or friends. And you may not think it but it does inspire you to buy the drink because of the advert. 
         

i think that our adverts came out quit well and because we used lots of different types of camera angels it made it more interesting. There are some bad bits but nothing we couldn't work with there are some really funny pats that makes the adverts better and more entertaining to watch.  

Monday 23 February 2009

Adverts

Advert analysis

Talk to Frank – anti-cocaine advert

The advert is quite shocking and portrays the effects cocaine can have on you and the people around you. This ad also has a famous comedian doing the voiceover to make people relate more to it. They target their audience of drug users by shocking them and making see what they are doing to themselves and others. It is quite a startling advert and really makes you think about the consequences of your actions. It uses quite a lot of low angle shots and all the scenes are quite dark. This gives off the effect of it being quite grim. It is well constructed with quite fast passed shot changes. I like the advert because it is informative and entertaining at the same time.



World of warcraft – Ozzy Osbourne

This adverts main technique used is that it has a famous person in it. It uses Ozzy Osbourn as its main way of pulling people in. It also uses comedy in the argument between Ozzy and the other player. They also use references to his songs and his presonality. They also combine this with shots of the gameplay from world of warcraft. It is an affective advert because it just gets to the point and has a famous person in it.



Budweiser – Oooh baby baby advert

I think this advert is a good advert because it is catchy and easy to remember. It also shows people having fun whilst drinking Budwiser. It gives a positive depiction of drinking. It also is quite funny seeing these men singing and playing homemade instruments. It is an effective advert.



Snickers – Mr. T advert

This advert is good because it also has a famous person in it to attract peoples attention. It is a funny advert and uses mr t and the language to big up snickers and make it seem like a snack for men. It uses this as its usp and makes us think that eating snickers makes us tough.



Try life in another language – rapping ad

I really like this advert because it combines animation and real life together as one. It is very interesting to watch and really sticks in your mind. The cartoon bits look like they are supposed to be there and flow with the people. I think that the way it captures its audience is because it is in another language people want to know more so visit the website.

Sunday 22 February 2009

Shon's Advert Analysis


Advertising


Advert 1:







1) They use animation along with music to create a unique impression on the audience. The humorous dancing and funny movements creates an unforgettable image in our minds. The close up of camera shot on the animated character drinking water slows down the pace of the advert to focus on the product shown. The animated character becomes extremely active after drinking water; this creates an exaggerated image in our minds that water makes you energetic. The advert finishes of with a slogan saying “Brains perform best when they’re hydrated.” to tell us that we should be drinking water.

2) They target their audience by using an animated puppet character which immediately tells us that it’s aimed at teenagers and children. The teenage entertaining song along with the dance movement once again tells us that this advert is aimed at a younger audience.




Advert 2:









1) The advert starts off with two siblings getting their photos taken but as soon as the photographer leaves the scene the music starts to play, the eyebrows start moving simultaneously according to the music. This completely changes the mood of the situation into a humorous and entertaining moment. This reveals the unique selling point of the advert (the eyebrows moving), the uniqueness of this advert stays as an unforgettable image in the audiences mind. They have also raised humor along with the catchy music; all of this persuades the audience to buy the product which is shown in the end. The purple colour dress the girl wears supports the colour of the product along with the slogan which appears at the beginning as well as in the end “a glass and a half full of joy” influences the audience of dairy milk provides joy.

2) They target their audience by using humor, uniqueness and children to star in their advert to show that they are aiming at the younger audience. They use a catchy, exciting tune as well as smart photo shoot clothing which are specifically aimed at children.

Advert 3:









1) This advert has a high use of animation which transforms and ordinary car into a robot which is also this adverts’ USP. The dance movements really catch the audience’s attention and bring out the uniqueness of this advert. They try to influence the audience that the car is not the ordinary type of car. The movements and animation also support the slogan “alive with technology”. The catchy tune playing in the background along with the dance movements paste an image in the viewers’ minds.

2) They target their audience by using humor, animation as well the unusualness of this advert which catches the audience’s attention.




Advert 4









1) This is a long 2 minute Nike advert which shows a footballers point of view of his life. This advert features a couple of the best football players, teams and managers which automatically attracts a huge audience. The USP of this advert would be the fact that it shows the audience what a successful footballer sees in his everyday life. The camera shot is always a point of view and handheld. The fast paced background music supports the fast paced advert. The advert gives off the feel of being in a footballer’s life which leaves an unforgettable memory in the viewers mind.

2) This advert uses famous people to attract a wider audience. They undoubtedly attract all football fans. They also show their logo on jerseys as well as the footballs during the advert to draw the audience into buying Nike products.


Advert 5




The advert begins with a normal car but it transforms into a robot which skates on ice. This advert looks simple but has a high usage of animation. Like its previous advert shown above its USP is the uniqueness of the car turning into a robot. Once again they produce an advert with stays on the viewers mind.

It targets its audience similar to its previous advert and they use a similar concept by using animation. The music along with the slogan in the end supports the advert throughout.

Tuesday 17 February 2009

The Classic Test

Cast:
Jude:The Test Dummy
Jordan:Arm Wrestler
Shon:The Scientist
Grace:Test Girl

Location:
Inside

Props:
Table, Clipboard, Lab coat, Goggles

Story line:
In a lab, Jude is sitting at a table. Shon puts a bottle of another drink
on the table and Jude drinks. Cut to another scene. Jude is straining
in and arm wrestle Jordan just looks board then he wins. Zoom in on
Shon who shakes his head. Next test Jude try to hit on Grace. Grace
just looks board and slaps Jude. Back to first scene Shon puts down
a classic, Jude drinks. Beats Jordan in arm wrestle. Shon nods. Grace
gets attracted to Jude, Shon nods again. Shon holds up the classic
zooms in on it and the slogan comes up "The Best of the Best."
Fade to black.END.
Copywrite Shon, Jude and Jordan LTD

This inspired us because of its style.